The boys hit the local dirt jumps for some high flying action! Plus mommy rides Racer’s bike!
Recently I presented a case study at the Digital Media Summit in Toronto about the Zombie Escape video I executive-produced for Ford Canada. My presentation was recorded and will be available online sometime in the near future.
While we wait for the video, I thought I would share my presentation with you as it was interrupted by the audience on Twitter.
Below is a chronological list of tweets about my presentation as told by the people in the audience. Video to come soon!
Social media and marketing are changing everyday. It is almost impossible to keep up with everything that is going on. It is for that reason that I really value attending conferences. It gives me a pulse check on the news that is coming out by tying it to real world examples from people who have executed the tactics.
Recently I attended the Digital Media Summit in Toronto where I presented a case study on the Zombie Escape video I executive-produced for Ford Canada. There were quite a few interesting keynotes, panels and discussions at the Summit. I’ve compiled my top 5 takeaways from the conference below. If you attended #DMS2013 let me know what your big take aways were in the comments below!
- Word of Mouth Marketing is the next big thing – WOMM was around long before social media, but the importance of word-of-mouth has been brushed aside in favour of social media and it’s flashy platforms and fancy apps. The truth is that as much as 90% of word of mouth still happens offline. To succeed in social media is to succeed in getting people to talk to about you outside of social media, not getting them to rebroadcast your message to their friends and family who will likely ignore it.
- The traditional purchase funnel is dead – it’s been replaced by a loyalty loop that is built on 1-to-1 connections and conversations with customers. Getting personal creates lasting value and builds trust which leads to consideration, purchase and advocacy. Advocacy is word-of-mouth marketing.
- Be FLAWsome – this one came from Erik Qualman, author of Socialnomics and Digital Leader. It means – handle your mistakes with class. Take advantage of mistakes, and turn digital lemons into lemonade.
- Create social influence at scale – this came from Facebook’s Alfredo Tan, and while he was speaking in reference to Facebook, I think these 4 key’s to success are true across the board – (1) Put people at the centre of the experience; (2) Connect with the right fans and build critical mass; (3) Engage them with stories though compelling content; (4) Empower them to influence their friends.
- Make social content – social media channels are about engagement, creating conversations and developing relationships with the people who use your products. So your content needs to reflect this by having what Jason Fallis calls a “Holy Smokes Factor” – something that makes your audience stop and say “that was useful or fun and I need to share it with someone”.
One hit wonder, retired talk show host, dad, content marketer helping people like you build a sustainable business.
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