For the past three and half months my colleagues and I have been working on the launch of the all-new 2014 Ford Fiesta. As part of our plan we partnered with 5 bloggers from across Canada – She Does the City, The Style Spy, I’m Charming You, Zurbaines and Fashion is Everywhere. The theme of the content we are co-creating with the bloggers is #FiestaMoments – those special moments that you share with your friends and family. And last night we had a really special night at ShopCrawl, a night of shopping and fun in Yorkville presented by Ford and the new Fiesta.
The Bata Shoe Museum at Bloor and St. George was transformed into a glamorous theatre complete with DJ, candy station and bar. For our part we created the Fiesta Lounge on the inside and a red carpet experience on the outside.